What are the most underused but consistently available advertising and branding areas of your business? Although bare walls on the inside could be one such answer, we are talking about your windows. And because All Star Signs practices what we preach, we recently created eye-catching storefront window wraps for our location.
The Anatomy of a Successful Window Wrap
Window wraps eliminate a view inside your establishment. Therefore, you no longer have to worry about rotating displays. Instead, you feature an attractive and brand-centric array of your company’s products or services on good-quality vinyl.
You might opt for perforated vinyl that allows you a view outside of your storefront. Most importantly, it lets the natural light stream inside, which is essential to many of our clients. Therefore, we typically recommend the use of this material for a genuine, full window wrap.
The design should be brand-specific. In our case, we opted for a larger than life display of the company’s website address, phone number, and name. Moreover, we played on the company’s name by focusing the attention on a stellar backdrop presentation that immediately catches the eye and attention of passersby.
Best of all, we highlighted how our brand sets us apart from the competition with an easy-to-read list of our most popular products and services. Therefore, consumers walking past our shop now know what we offer and provide for the client. Most importantly, they are clear on the advantages of working with our team.
Are Your Storefront Windows Advertising for You?
Window wraps are the ideal option for displaying your product selection and services menu. That said, you do not have to limit yourself to this design. For example, other business clients have had excellent success with the use of window graphics that repeat the brand message of a building sign but expand on its message. Frequently, these are images that focus on price points and service details.
Other clients have commissioned partial window wraps. These might frame a window or take up only half of its surface area. In the process, they integrate the displays of the products with the pictures and lettering that the window graphics or wraps display. In some cases, it is also possible to wrap some glass panels but not others. There are plenty of choices you can make on these displays.
How to Order Effective Storefront Window Wraps That Convert
The goal of your signage is to turn shoppers into buyers. Therefore, you must attract the attention of your target demographic. Depending on the niche you are in, this may require co-branding, product information, or services menus. Each company is different.
For this reason, we suggest that you begin the process with a site survey. Invite our team to visit your location and take measurements. At that time, we also look at the brand message that your building signage sends. From there, we work with your team and existing sales collateral to create window graphics or wraps that are unique to your company.
Our sign shop serves business clients in and around Escondido, San Marcos, Carlsbad, Oceanside, San Diego, as well as surrounding areas. Contact us today to schedule your design appointment!