Using your storefront windows for marketing and branding is not new. However, it is possible to upgrade what you currently do with the use of window wraps in Escondido, CA. A case in point is the Assistance League Thrift & Consignment Shop at 2068 East Valley Parkway. Within the short time that it took us to undertake the installation, the building’s façade underwent a complete overhaul.
From a Small Window Graphic to Eye-Catching Displays That Demand Attention
Initially, the store featured three window panes that were not pulling their weight. One displayed small window graphics that were next to impossible to see from the road. We worked with this client to design an enticing window wrap display that encourages the impulse stop and buy while advertising the company.
By featuring blue on white lettering, we continued the store’s brand color play. It already displays favorably above the windows on a building sign. Now, however, the window wraps rival the building sign in letter height, which makes the messages easy to discern for the casual passersby. As a result, the store now capitalizes on the passing traffic in a much more meaningful way.
Anatomy of a Successful Window Wrap
Many other clients already benefit from the use of window wraps. Our sign shop routinely customizes these products with the business’ needs in mind. For example, property management companies have seen good results with window wraps that advertise vacancies in shopping centers and office parks.
Retailers, such as the Assistance League, find that they can attract far more foot traffic by converting windows into advertising surfaces. Frequently, these windows are not in use for product displays. Therefore, they fail to allow for effective advertising or branding.
The design of an effective window wrap relies on three distinct elements.
- Brand colors. Featuring your brand colors is an absolute necessity. It highlights your corporate persona and typically ties in with your building sign as well as any sales collateral you send out. Our shop will ensure a perfect color match for the best results.
- Company name. Even if a consumer is not ready to stop in, they need to see your company’s name and logo. Doing so creates brand awareness and recognition. It will make your business’ moniker a household name. Therefore, the customer will recall where to shop when they need a specific product or service.
- Product information. You cannot go wrong with displaying some product information. However, because the wrap is a more permanent feature on your façade, we suggest incorporating a mission statement along with the product information. In the case of the Assistance League’s shop, the client opted for the presentation of what the consumer dollar does for those people it works with.
How to Order Your Custom Window Wraps in Escondido, CA
Do you already have an idea for a finished product in mind? Our technicians will gladly take your drawings or other specs and transform the information into tangible window wraps. That said, you do not have to come to us with a finished product. Our graphic designer will gladly assist you with the design of a product that is ideally suited for your needs.
Contact us today to get started on this project!