Being able to find their way around is an important aspect of a business for customers yet it doesn’t get nearly the attention it deserves from business owners. If the customer can’t find the business or what they are looking for, they won’t be able to make purchases or become patrons. While this is obvious, it is also important to consider when creating your business signage solution.
The customer is the most important part of any business model and starts at visibility. Directional signage helps with the issue, making both your location and products or services accessible for all clients. With a few simple tips, directional signage can be the resolution needed for hard to find locations.
Thoughtful Placement
Placement is one of the most important considerations when planning out your directional signage. Where they are placed directly influences how effective they will be regardless of design. Putting them in an obvious and easy-to-find location will ensure the most exposure and will set visitors up for easier navigation. If there is a part of the store you know customers often go to, or you have an office that has a navigational pain point that visitors have noted, it makes good sense to start there with your signage.
Outside the Building
Signage can certainly be helpful outside of the building, but this tip is for signage that is located outside of the location of the company completely. If you have events or other important company-related business to attend or host, signage can be helpful. From trade shows to a community event, directional signage can help visitors not only navigate the event in general but can help them find your location and what you are doing.
Creativity Helps
Creativity is one of the most important tools for directional signage solutions. The most obvious locations should be where the signs are placed but having a creative design will get the attention needed to help visitors find what they need whether it is a retail store location or an office building. Creativity can also be helpful when there isn’t an obvious location for the signage. For instance, it might be more obvious to put a sign on a wall, but having it hang from overhead could get more attention and help people find things more easily.
If you are having trouble with your directional signage solutions, our team can help. We have helped companies in many industries create signage to reach their goals through imaginative design work and full-service installation. Contact us today with your next project.